Mario Juarez

Motivational speaker Mario Juarez is an industry veteran of Microsoft fame. At Microsoft, he experimented with the idea that storytelling can be a powerful business tool. First, he gave talks to internal groups. Then, he honed his approach and began advising corporate leaders and decision makers. His idea proved so successful that he quit his job at Microsoft and founded StoryCo, a motivational speaking consultancy based on the power of storytelling to change corporate culture and generate real, solid business growth.

Mario approached me to create StoryCo’s visual identity and brand. The logo is a nod to his chart-driven process and a reference to his initials, MJ (since his personality drives the brand). I used an electric blue color palette as dynamic and sociable as he is. The brand is a true visual representation of Mario: strong, confident and established.